"After we finished releasing episodes, we saw a new surge of people come to the service to start the show."
I would think they knew precisely that the 'new people' came to the service "
to start the show."
Guaranteed, they have precise counts and userIDs of exactly who, when, why, how many, how much, etc. watched the shows. So it's easy for them to see 'a new surge' of userIDs that came to the service and once there, watched the show.
The questions are: what is the definition of 'a new surge of people"?? Is it people who haven't been there for 6 months? Is it a 'new surge' of already existing users finally getting around to it? 'How do you define a 'surge' ? 3 more people? 30 more people? Note it doesn't say the people are new people, but the surge is a new surge. Well... so it just means existing people didn't watch until after all 8 episodes were available to them? I know many who are 'binge
watchers' of things, and don't like to wait. It's easier for them to see things in continuity at one time.
The category is meaningless.
That said, I'm a little surprised people still fuss over the thing at all. The very fact it keeps coming up is great testimony to its power and hold on people...one way or another.
They either enjoy it enough to discuss it, or they hate it and amazon so much they just can't let it go.
Both give the series great advertising and awareness space, for which I'm certain Amazon is thankful.
Thank you all for contributing to it, as I'm also happy to do.