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The Lord of the Rings: The Rings of Power – Teaser Trailer

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You think that's something, do you?
Hold my beer:



Also: Cake!
 
I'm not going to watch this. There is not nearly enough material (particularly dialogue) to support a movie, let alone eight seasons of a TV show.

(I also plan to cancel Prime after Season 4 of The Marvelous Mrs. Maisel)
 
Ooooooof that’s a ratio
CL
 
Good. You're keeping the full 'Game of Thrones' sex scene between Turin and his sister... 🤣
 
Oh hey, Clownfish TV; I love those guys.
 
It's nothing quite so sinister. Amaz*n is trying to use the popularity of LotR for financial gain, to make Amaz*n's shareholders a shed load of money, and they don't care whose legacy they trample on in order to do it. It's greed, pure and simple. Secondly, Amaz*n is trying to use the popularity of LotR to soften its image and increase its popularity. RoP could be a huge soft power win for them.

The irony is that it's not the making of RoP that's the worse thing Amaz*n does.

Let's not forget that:
  • Amaz*n systematically discriminates against Black employees, female employees, and especially Black women, including denying them promotions and failing to address a toxic work environment where racist and misogynistic comments and harassment frequently go unchecked, even when reported to human resources (Vox, King5, Reuters). Amaz*n faces multiple lawsuits from employees who experienced racist and sexist discrimination (USA Today, The Hill).

  • Amaz*n has repeatedly sold anti-Semitic materials—including merchandise that explicitly promotes Nazi ideology and books that promote Holocaust denial—and only removed the items from their store after waves of criticism from human rights groups (LA Times, New York Times, Washington Post). This has happened multiple times since at least 2008, and has happened as recently as 2020 (ProPublica).

  • Amaz*n profits from the forced labor of Uighurs in China and has ties to a Chinese company that is directly involved in the Chinese Government’s ongoing genocide against the Uighur people (ASPI, LA Times, The Hill).

  • Amaz*n profits from the surveillance and criminalization of immigrant communities and the militarization of the US-Mexico border, including by supplying facial recognition technology to US law enforcement that helps ICE and the Department of Homeland Security track and detain immigrants (ACLU, The Guardian, AFSC).

  • Amaz*n routinely forces its employees to work in unsafe conditions, sometimes resulting in injury or death—in December, Amaz*n’s refusal to let employees evacuate a warehouse during a tornado led to six workers dying when the building collapsed (KDSK). During the filming of The Rings of Power, at least three stunt workers were seriously injured after their concerns about safety standards were not met (NZ Herald).

  • Amaz*n has made coordinated efforts to prevent its employees from unionizing, including threatening them with reprisal, threatening them with loss of employment, and using surveillance to prevent and deter union activities (The Guardian, The New York Times, CNBC, Business Insider).

  • Amaz*n’s COVID-19 policies have harmed workers, including by failing to provide adequate protection in warehouses,denying workers sick leave, and retaliating against workers who spoke out (The Guardian). After Amaz*n received negative press because of this, its public relations team sent scripted statements to nearly a dozen US news outlets portraying Amaz*n’s COVID-19 response in a favorable light—and the statements were aired (The Guardian, The Verge).

  • Amaz*n has a huge carbon footprint that has been growing every year, along with the waste it generates, even as Amaz*n tries to portray itself as environmentally friendly (AP News, CNBC, Forbes). Amaz*n is among several top companies that exaggerate their efforts to combat climate change and cut their own environmental impacts (BBC). In addition, Amaz*n sells books that promote climate change denial, which are boosted by its own algorithms (LA Times).

  • Amaz*n has paid a fraction of the taxes that it should have paid over the past ten years, allowing it to become even richer and more powerful; Amaz*n has also been found to be the worst offender for tax evasion among other similar large corporations (The Guardian). Amaz*n made record-breaking profits in 2020, but avoided paying $2.3 billion in federal taxes (ITEP).

Amaz*n is trying to claim that fans are objecting to the show because they are racist. It's true that a lot of racists are whining about diversity in Middle-earth, which has made other people, who want diversity, want to support the show [this same thing happened with Amaz*n’s Wheel of Time show].
I want more diversity too, but it’s not that simple. Amaz*n isn’t committed to diversity—they’re just selling the aesthetic of it. Amaz*n has been found to systematically discriminate against Black and female employees and has done nothing about a company culture rife with harassment.

They’re not the good guys here. Amaz*n is iterally using the show to sanitize its image.
 
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If I understand correctly, you think that division among Tolkien fans is a bigger problem than all those other things Amaz*n is responsible for?
I think a sense of persepective is required.

And there is no political agenda - did you even read my post?
Amaz*n don't care about diversity. It's a PR exercise.
 
People, the project is clearly going to arouse strong reactions, but TTF has rules, some of which have been pushed to the breaking point here. EA's had to lock one thread already; let's try not to add any more to the list.

✅ The Rules Thread

Updates: 2022-10-26: Spam section updated, please read carefully. Other wording and cosmetic edits/additions/deletions for clarity. Welcome to TTF! We want our community to keep growing, and everyone to enjoy discussing and chatting openly with one another. This being said, we also need to...
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