'fessin'-up time.
I had heard or read of the name, but as to anything more, it was a total blank.
So this old fart as usual shuffled over to Wiki, and the odd reason for my ignorance quickly became clear.
Born 1989, debut album 2006, genre … ok, not a pigeon-hole: "contains elements of pop, synth-pop, country, country pop, and rock."
This was the time when the highlights of my buying music stuff were the Eric Clapton's "Crossroads Guitar Festivals" of 2004, 2007, 2010 and 2013 (and there's been another one, after a long hiatus, in 2019!!!!!). When I discovered Blues / Rock guitar titans Stevie Ray Vaughan (yes, a bit late) and Popa Chubby). Clapton's 2004 CD "Me and Mr. Johnson", and even more so his CD / DVD of the same year, "Sessions for Robert J.", especially the mind-blowing DVD sessions.
But up against that "competition", it's no wonder that Taylor Swift, no matter how talented (or any others covering similar genres) didn't stand a chance to grab my attention. I mean, she would have had to be a combination of Bonnie Raitt and Bessie Smith (or the latter's later incarnation Janis) to do that. Yes, I could be an awful snob about my music at times - and I ain't exactly cured of that yet. (When are the relevant shops opening again????? Just gotta have that 2019 "Crossroads Guitar Festival" DVD!!!!! 😲 )